The Filomena Manifesto
Filomena Productions emerges from the belief that the future of cinema lies in amplifying the voices of emerging markets. We see Nigeria, Brazil, Colombia, South Africa, China, and India as major hubs for film production, boasting world-class production houses, skilled professionals, and captivating narratives.
We believe the current mainstream film industry is saturated with repetitive formulas and predictable storylines. Global audiences crave fresh perspectives and diverse narratives. Filomena Productions champions the idea that regions beyond North America and Europe can deliver exceptional quality films with unique cultural contexts and innovative storytelling.
Filomena Productions is committed to collaborating with, not competing against, American studios. We envision a new model of international co-production, where production costs and intellectual property rights are shared, fostering a more equitable and inclusive film landscape.
We recognize the Global South as a burgeoning market for film production and consumption, representing 85% of the world's population. Despite the abundance of talent and compelling stories, these films often struggle to reach international audiences. Filomena Productions is dedicated to bridging this gap, promoting these films to American and European markets.
We've witnessed firsthand the astonishment of Hollywood producers when they encounter the exceptional quality and diversity of productions in emerging markets. Filomena Productions is committed to showcasing this untapped potential, facilitating collaborations, and connecting filmmakers with global audiences.
About the founder
Luiz Francisco - Photo by Gustavo 2024
A seasoned executive with a proven track record in the audiovisual sector, Luiz Toledo is a driving force in connecting and empowering film industries across Latin America and Africa. As the Founder of Filomena Productions, Luiz leverages his extensive experience and deep understanding of these dynamic markets to foster international collaborations and bring diverse stories to the global stage.
His expertise stems from a distinguished career, including serving as Director of Investments and Strategic Partnerships at Spcine, where he spearheaded groundbreaking initiatives like the renowned Audiovisual Observatory and Brazil's first international film attraction policy. With a PhD in Public Private Partnerships and a passion for innovation, Luiz excels at forging impactful relationships, navigating intercultural collaborations, and driving transformative growth within the film industry.
© 2025 by Filomena Prod.
